Blogging is important for SEO. Publishing blogs on a regular basis offers you the opportunity to target the long-tail keywords, keeps people on your site longer, as we as allows other sites to link back to.
Getting your blog and producing rich content for it, are some crucial steps. However, you can make that work go further for your SEO efforts by taking a few extra steps to optimize your blog posts for SEO. Here, we have listed down a few ways that are even suggested by the top Australian SEO blogs to maximise the SEO values of your blog posts. Take a look below.
Focus on keyword research
Keyword research is the primary thing that you have to do when developing a blog strategy for SEO. With this, you can figure out the types of topics that are relevant and your audience is interested in. For each blog content you craft, it is smart to have a primary keyword or two in mind, along with a few secondary or related one. When researching keywords, go for long-tail keywords, because one or two-word phrases are very competitive, and so, it is difficult to rank for. On the other side, longer phrases are more worth your time. Moreover, you should think about the voice search. As voice search is new in SEO and most of the businesses have not yet implemented it, it would be a good way to be competitive.
Consider the rich results in the SERP
Once you are done with the keyword research and have your target keyword in mind, head to popular search engines and do some searches for them. If your search for a target keyword produces a featured snippet above the organic result, or is most of the organic results include videos, images, thumbnails, or other rich information, then make sure you are optimising your content to compete for those posts. In some cases, you may need to add schema markup to your webpage or change the way you structure your content. Either way, you need to know what you are competing for or against to create the right kind of content to be competitive.
Be careful when choosing post title
One of the chief parts of the page the search engines pay attention to is the title of the page. This makes it an ideal opportunity for you to communicate your topics by using your primary target keyword. When using keyword in the content, make sure to place it in such a way that it makes sense and never ever seem that it is used forcefully. If you use it forcefully then it will confuse your readers, the lack of clicks you get as a result of it will hurt your SEO chances. However, if you choose a topic that is in sync with the keyword, then finding a natural way to include it will not be difficult for you.
These are some of the ways that you can choose to optimise your blog posts. You can also follow the latest SEO tips to know more about how to write well-structured and SEO-friendly blog posts for optimising your site.
Author bio: Harish William, a blogger, who is associated with one of the top Australian SEO blogs, here writes on a few ways that you can follow to optimise your blog posts. He further suggests to follow the latest SEO tips for this.