Do you know the national colors of New Zealand? You would have probably visualized black, white, ochre red, silver and teal.
The fact is that no one can forget the colors that they grew up with. The same concept applies to marketing, advertising, and promotion of brands, products, and services. If you are a business owner who is on the journey of selecting exceptional and cheap promotional products NZ, have you given a thought about the color you are going to incorporate in it?
Colors Establish a Brand’s Personality
Choosing the right color when selecting promotional products for your business in New Zealand can help you establish the brand’s personality among the customers. A customer’s purchasing intent can be significantly affected by colors, as it can influence how a customer perceives your brand.
Certain colors like brown align to specific traits like ruggedness. However, when selecting promotional products, you must choose colors to support the personality you want to show off.
Colors Can Show a Product’s Characteristics
With the right colors comes the perfect advertisement campaign. Carefully choosing the colors in your promotional products helps you emphasize the characteristics of your products.
This positive emphasis helps attract new customers from the area and retain the existing loyal customers as well.
For instance, if you are hosting a local crafts stall at Montgomery Square Carpark in New Zealand, choosing black-themed tote bags and caps as promotional products will help spread your brand’s uniqueness across the residents in the community.
Colors Can Change Attitudes and Moods
Using the right colors in the promotional products helps convey the moods and attitudes associated with your brand or service. For instance, blue is known for communicating feelings of cleanliness and serenity. If you are a local bottled water business, blue color themed promotional products will establish purity and clarity.
The mood and attitude that the product echoes on the customer will primarily affect their purchase experience.
Before reaching out to a reliable dealer selling high-quality cheap promotional products in New Zealand, you must get a good idea about the correlation between color and moods.
Colors Can Grab Consumer Attention
By adding the right colors to the promotional products, you can grab the consumers’ attention in a short span. Compared to slogans and other advertisement tactics, incorporating colors into the product helps develop a personal association with the brand.
The color red, for instance, draws attention quickly because of its vibrancy in appearance.
Once you figure out the right color for your promotional products and start distributing them to consumers, eventually, they will begin to associate your brand with the specific color.
Colors Help Your Brand Stand Out From Competitors
Colors in promotional products play a significant role in brand identity. Choosing the right color will help your brand stand out from the local competitors in the area. The color which stands out like a sore thumb is likely to be remembered by the customers.
In New Zealand, the black color is associated mainly with the New Zealand Native Rugby Team. Offering promotional products in black will naturally push the consumers to associate it with the larger picture- the brand identity.
Don’t overlook this crucial concept when you are choosing cheap promotional products in New Zealand. If you are unsure about the color theory, reach out to a reliable dealer and brainstorm different concepts before selecting a product.
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