Melbourne, the fastest-growing capital city in Australia, offers the perfect ecosystem for businesses to grow and thrive. The city has a population of 4.7 million and is home to several Fortune 500 companies. If you run a business in Melbourne, it’s recommended you channel sufficient efforts into marketing and business development since the competition in the city is stiff.
Research shows that over 76% of internet users click on video descriptions of products they want to buy or brands they are curious about. Animation videos are the upcoming trend in social media platforms and internet marketing platforms.
If you are a Melbourne business owner, it would be a good idea to collaborate with digital marketing experts who can help promote your business through videography Melbourne.
Creative Marketing Campaigns
There is no limit to the creativity you can incorporate in an animation video. You can translate any idea, concept, or message into a high-definition animation video with innovative graphics and fun content. An expert video content creator can create and publish the video using minimal equipment and props.
You can incorporate scenes, clips, and graphics that would be impractical to incorporate into a physical video into an animation video. You don’t need complex equipment, expensive models, or gorgeous locations to create an animation video. There are no physical limitations to creating an animation campaign.
Increased Customer Engagement
Animation videos are a great way to grab your prospective customer’s attention and engage with potential customers. Around 4.4 billion people in the world overuse the internet. Around 52% of them are mobile internet users. By ensuring your animation campaigns are mobile-friendly, you can ensure maximum customer engagement and interaction. Create content that is crispy, relatable, and relevant to get your customer’s attention.
Improved Lead Generation and Sales Generation
The population growth rate of Melbourne is 1.87%. By introducing suitable marketing campaigns, you can monetize in the affluent economy and grow your sales. A majority of internet users prefer watching video content over reading text content.
An impressive animation campaign can drive increased traffic to your website. Animation campaigns are an effective way to improve lead generation, and a good percentage of those leads may get converted into actual sales.
Time Efficient and Cost Efficient
The most appealing thing about animation videos is the fact that they don’t involve considerable investment. Video creators don’t have to spend money for employing professional models, high definition cameras, or professional camera handlers to create high definition animation content. Animation video creation involves less time than physical video creation.
Animation Video Campaigns are Innovative and Appealing
Melbourne is home to several giant corporates like Boeing, Cadbury, and Jayco. The economy of the city presents immense opportunities for growth and prosperity. An innovative animation video campaign can help you capture a significant share of the market with minimal cost and in minimal time.
Working with a professional digital marketing agency that is also efficient in local SEO will help you make the best use of digital videography in Melbourne. Professional digital marketers will guide you in all areas of internet and social media marketing.