Marketing is the hardest part of any business model. It requires a lot of experience in the marketing space to market even the smallest company. There are increasing numbers of platforms from social media to browser ads that you need to leverage to get the word out about your business.
This is just as true for the financial advisory space as it is for other business types. The difference with the financial advisory world is that you need to create interest that will lead to trust and confidence in your skill. Oftentimes, it can be hard to strike the right tone when you are crafting your financial advisory services marketing plan, but there are ways to get around.
If you are ready to gain some successful strategies that will help you to market your financial advisory business with ease, read on!
Success Strategies for Marketing Your Financial Advisory Services
1. Set Goals
This might seem silly to you at first, but it is tactful.
You want to get more clients and you want to have your ad content generate interest that leads to a successful outcome. Having specific goals, however, will help you direct your marketing plan in a more specific and targeted direction.
Set realistic goals with actual benchmarks that must be met for each kind of marketing strategy that you are using for your business. This might be metrics about the number of engagements that certain ads are getting, or it could be the number of phone calls that are generated by an ad campaign that has a call to action that seeks to get prospective clients to call you.
When you set goals, you can craft the perfect marketing strategies to maintain and increase your company’s current client base.
2. Figure Out Who Your Target Audience is
This is essential for any marketing strategy to succeed. You can make the best ads and the best blog content on the internet, but it will be for nothing if you are targeting the wrong people. Always make sure that you know who your target audience is exactly. You cannot afford to allow guesswork to be a part of your targeting processes.
If you are not sure how to create a target audience or how to segment your audience after you have created it, you might need to seek the help of a skilled marketing company. Marketing professionals know exactly how to define and improve your target audience. They can help you target all of your outreach at the right people so that you are not wasting ad campaign dollars, or missing out on potential clients.
3. Know What Motivates Your Clients
Most of your clients will not be highly versed in investments the way that you are. That is why they came to you in the first place. This means that you need to know what drives your clients and what makes them feel that your business should be mentioned to friends, family, and neighbors.
If you tend to work with clients that are saving for retirement, you will need to speak to this concern and goal in your outreach. Your ads, blog content, and social media posts should all be carefully targeted at topics that your clientele is most interested in learning or hearing about.
If you are telling your social media followers about saving for their kids to go to college, but most of them are trying to work on saving up for their upcoming retirement years, you will be wasting effort and time on information that does not meet their goals or drive client interest.
4. Make Sure You Are Featured in Trade Magazines or Sites
This might seem like it would not make a big difference, but visibility is always a good thing. You can say a lot about your company and what services you offer when you are interviewed for this kind of publication and it is delivered into many hands, as well as being available online. You might be surprised at how many people can find out about you through these kinds of magazines or publications.
There are a lot of benefits to being verified as a viable business by these kinds of publications as well. You will appear to be much more legitimate and skilled when you are associated with this kind of publicity. So, if you can get a feature in a trade or industry magazine, you should do so and then share the information on your website and social media sites.
5. Speak at Local Meetings or Schools
Being willing to provide community outreach and information about financial solutions can make a big difference in your ability to get connected with future or potential clients. You will be demonstrating your commitment for creating financial solutions for your clients and for the community when you are willing to speak at public or community events.
This is a very positive way to give back to your community while also attracting new clients to your business. You will be able to present information about your business, show who you are, and what you stand for speaking to a huge group of people all at once. This saves so much time when compared to having to cold call the same number of people.
Marketing Strategies for Your Financial Advisory Business Come in Many Shapes and Sizes
You should always remember that you will need to use more than one of these strategies to make the most of the marketing opportunities for your business. People are always eager to get assistance with their long-term financial planning, but it can be hard for people to find out about financial advisors who are not actively marketing themselves on a daily basis.
Make sure that you are visible and that the values of your company are apparent to your future clients right away. Your overall marketing strategy should be goal-oriented and tailored to your unique business needs for optimal success.