Barely heard of it, haven’t you? A Swiss-made watch brand called “Rado”? As low maintenance as it may seem, for true watch aficionados, Rado is a watch brand recognized and respected. Yet, for most people, Rado may still be an unfamiliar name.
Overpowered by other famous Swiss watch brands, people often only know about Patek Philippe, Chairos, Omega SA, and Rolex- brands that are often spoken about and are usually known to normal people, those who see all kinds of watches as simply a watch. Rado, however, is of equal quality among the ones mentioned. Rado watches today are some of the best watches in the world.
The success of Rado watches has not just happened overnight. Instead, Rado has built up the foundations for success over the decades. This article will review a better look at the company, a quick rewind of its history, its iconic masterpieces, its well-respected reputation, and a list of what most people barely know about the brand. If you’re considering purchasing your first Rado, or you simply just want to learn something about the brand, read on. We will provide you with some of the most important information you need to know.
A Quick Historical Information
Rado is one of the biggest, successful watch brands from Switzerland. The company focuses on unique high technology materials, developing new technology, and having an innovative design. The company started back in 1917 in Lengnau, Switzerland. Established by siblings Fritz, Ernst, and Werner. Before it was named Rado, it was called Schlup & Co. In 1950 was only the year its name was changed to Rado.
In the 1960s, Rado watches were available worldwide and were sold in over sixty countries. During the same year, Rado company also released its DiaStar 1, an iconic model that has been known as “the world’s first scratch-proof watch” This scratch-proof DiaStar proves Rado’s capability for innovative designs. This watch showed Rado’s innovation. The DiaStar 1 was manufacture with materials such as sapphire crystals and hard metal- which, during that time, were still relatively unknown and were rarely used as supplies.
During the 1970s, Rado continued to produce innovative products and introduce timepieces with advanced technologies. Hence, for example, it is their high-tech ceramic bracelet and scratch-resistant Rado Integral that compose one for their brand’s signature material. In the year 1990s, the exact year considered being the company’s “ceramic revolution.”
The ceramic revolution was the period when the Rado Ceramica, Rado Sintra, and the Ceramica were introduced. These three iconic models were built with sapphire crystals and high-tech ceramic for the Rado Ceramica, cermet with metal for the Rado Sintra, and plasma high-tech ceramic- embodying a metallic glow but with no metallic materials contained for the Ceramica model. Rado tirelessly works to perfect its products, resulting in the company continuously progressing up until today.
What You Don’t Know Yet About RADO
Stumbling upon this article, you would mostly want to know more about the brand of Rado. You might also want to fetch reasons on why you would want to purchase one for yourself. As promised, this article will give a short cover of the list to know more about Rado’s timepieces and why it is considered the modern master of innovations. The list may go a long way, but to be precise, here are just two things you did not know about Rado watches:
- Uniqueness. Rado watches are relatively rare. Unlike mass manufacturers, Rado only produces a limited quantity of watches each year for each specific model, making their watches significantly unique. Compared to other Swiss brand watches like Rolex, Omega, and others, you do not see a Rado watch every day. The company itself has stated that Rado only manufactures around five hundred (500,000) thousand watches per year. Thus, this includes all of their limited designs.
- Touch-technology. Rado became popular for its scratch-proof Diastar 1. Yet, another record-breaking innovation was when Rado introduced the first-ever touch-tech watch. As you see, Rado is simply a luxury watch manufacturer-branded with the Swiss-made mark. The company is best-known to be a watch house that loves to go beyond expectations, raise the standard, and push the bar when it comes to innovation. Rado is among the leaders in the watch industry when it comes to constant development and innovation. Did I mention that the touch-technology watch is ceramic? A brilliant masterpiece, indeed.
- Rado Watches are dominating in the International Market consistently. Though the name Rado is not that popular by name, compared to other international brands such as Rolex and Patek Phillipe, Rado has consistently led the international market in the areas of quality and innovation since it first started in the watch industry.
Conclusion
A Rado is something that you do not see every day. As low maintenance as it may seem, especially to people who are not really into watches or collecting one, the fact that most watch aficionados spend time researching where to get a Rado watch makes this brand exciting and respected. Rado is considered the master of innovation, making its timepiece worth, and even worth more, its price. So, if you like the thrill of searching for rare pieces, getting a Rado should be a priority on your bucket list.
