One aspect that defines the business is the people involved in the daily operations. This includes employees, managers, and business owners who are the brand ambassadors. This role requires you to always be willing to market the business, especially at networking events.
Such events are best for meeting the target and prospective clients, whether you are in a B2B or B2C business. So, make it count and ensure those you interact with stay in touch with you for a partnership or some business. It all begins by having the best contact information to ensure they call you back.
How to Make Your Contact Information Stand Out
If you are uncertain how to proceed, here are a few tricks to make your contact information stand out.
Share More Contact Information
So, what details should be on the business cards, and are all the details relevant? Most people, especially accomplished individuals, share limited information to raise curiosity. For a rising brand, more information and organized detail are essential.
Do not litter the card with information; instead, carefully locate all the details on the card. Make the contact details more visible. For instance, you can have a name, contact, and website at the front and services at the back.
You need the website, address, and phone numbers to ensure the customer can do more research before contacting you.
If you have cards with limited information, you can choose to repurpose them to meet all your needs. For instance, you can use recycled cards to include extra contact details. Submit the old cards to a printer or designer who can repurpose them to cover new information to meet your needs.
While repurposing the recycled business cards, you can designate them for different roles. For instance, some should have plain backs to enable users to write special notes to the target customers. Others should include more details to sell services and lure customers.
It Is All About You
Before you share the cards and ask prospects to contact you, you must work on your communication skills. The introduction matters more than sharing your card. Create a conversation with the target clients, show them you care and explain why they should contact you.
In short, do some verbal marketing and brand promotion before you share the contacts.
Also, do not oversell or talk too much about yourself and your brand. Care about the customer and their needs. Then, carefully link the client’s needs to your business. This is the point where you tell them how your business can help them.
Finally, share your card and contact information. Perfect introduction and promotion matters, so master them before going to the vent.
Personalize The Communication And Contacts
Your communication and engagement should be personalized to focus on you and the customers and how your partnership can benefit both. Master strategies tend to personalize contact exchanges to impress customers and create long-term memories.
This is called creating a mental impact, which is the good feeling in the customer’s mind that they will never forget. After getting to know your customers, compliment them or write something relevant on the card.
A handwritten note on the business card can be a game changer and inspire customers to contact you. This is why you should have a card printed only on one side. Write a special message on the back, then give it to the potential customer with the note visible instead of the contact information.
To ensure your note is visible, ensure the back is white and the front should be black or another color. This makes your card unique since most cards are of one color alone. Be careful about what you write on the back of the card. Avoid writing anything intimate or too sensitive. If you do not know what to write, compliment their fashion, business acumen, and company, then share it with them. Since they already know who you are, such written notes can help you seal the deal.
A Perfect Call To Action
Every client needs that last push to make the phone call or go to your business website to make a request. Doing this verbally is tiresome, especially if you have many clients to talk to at the event. So, let the card and contact details do the remaining work for you.
Push the customers while avoiding desperation in your texts and tone. Craft a message that prompts the customer to make the call. This message can be at the back to avoid occupying space. Alternatively, it can be at the front, though at the bottom and written in italics.
Make the statement simple and customer-oriented, or talk about the need for the customer to make that decision to call.
An example is, ‘We partner with you all the way.’ This statement can be good for a consultancy or advisory business to attract clients who need long-term partners. Customize the statement based on the services you offer.
Diversify You Contact Strategy
Not everybody remembers where they put their business cards. There is a higher chance that the card ends up in a purse jumbled with all other cards, at the dry cleaners, or thrown in the trash while cleaning the clothes. To avoid this, go digital and ensure your customers never forget you. Nowadays, businesses exchange contacts and cards through mobile phones using QR codes and app swapping. Most people are likely to back up more details on their phones, so your contact will remain permanent and backed up. Also, share your business card with them.
Wrapping Up
A networking event is perfect for getting all the customers you need; hence, share your contact information with as many people as possible. Share both digital and analog cards, and ensure your contact information is visible on either card. After an interactive chat, personalize your message with a good call to action to ensure they don’t forget to reach out.
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