Five Reasons Why Your Business Needs WhatsApp Business API

Have you heard about the WhatsApp solution providers? They are in great buzz nowadays!

Every person, whether he is a teenager, an adult or an oldie, is using WhatsApp on their smartphones. Over 1.6 billion people across the world are taking privileges of this amazing app that perform multipurpose functions.

You can easily start a conversation with your family, friends, and business colleagues through chatting, creating groups, broadcasting messages and in several other ways. It allows you to send pictures, documents, videos, voice notes, and even your live location. Not only this, it provides you with the security of privacy of your conversation and shared documents that have clamoured several companies worldwide to unveil the services of WhatsApp business API.  

How WhatsApp is helpful for the business world?

In the omnichannel world of messages, texts, posts, tweets, and chats, every consumer wants to interact with business channels the way they do with their friends and family. And WhatsApp is the best medium to do so.

Helpful features of WhatsApp:

  • Free video calls and voice calls globally
  • Share videos, photos, and documents
  • Provides end-to-end-encryption
  • Verified Business Accounts
  • Can be accessed in laptops and computers along with smartphones
  • Easy message broadcasting  

Five reasons to use WhatsApp Business API:

You have read enough about WhatsApp and its features. Now let’s talk about the reasons to use WhatsApp business API:

1. Helps in connecting with clients and business at the places they are:

 Do you remember the last time you heard your home or office phone ringing or replying to a direct mail? Most of the consumers are not at all interested in using these traditional communications channels; in fact; they are opting for more convenient solutions. Most of the successful companies have understood this and prefer to connect via WhatsApp.

2. Helps in connecting globally:

Whatsapp is known to be the best messaging app across 104 countries. Therefore, it is most suitable for companies that have a global customer base or whose customers are travelling globally. It is free for the users, and they can easily use it to connect with people through video calls, voice calls and messages. Therefore, if you are trying to tap into a global market, you should make sure to add Whatsapp to your company’s communication portfolio!

3. Security of privacy:

Not all apps provide you with the security of privacy of your messages and conversation. But WhatsApp provides you end-to-end encryption that protects the privacy of its subscribers. Therefore, you can send all your important documents with 100% security guaranteed by WhatsApp.

4. Direct interaction between consumer and developer:

Unlike older times, no one has time to waste on getting connected through indirect calls or messages. In WhatsApp, you don’t have to ask the consumer to message ‘Y’ for YES or press 2 to go for this option. The consumer can directly start a conversation with the developer- all without calling, messaging or direct mailing!

5. Helps in creating brand connections:

Cementing unbreakable brand relationships globally is not easy. WhatsApp provides a personal environment for communication that helps in watering the roots of great relationships globally. WhatsApp always verifies the business accounts before establishing so that the customers can trust them without a second thought.

Apart from this, WhatsApp helps in connecting through multimedia communications which allows brands to be unique and creative with their consumers.

Therefore, WhatsApp business API is a modern way to connect with your consumers worldwide, providing them with a comfortable and easy way to connect. If you, too, are looking to use these facilities, can take help from the best WhatsApp solution providers near you! 

Author: richard branson