If you own a small business in Denver, Colorado, or are planning to start one, you won’t be able to invest a grand sum of money into marketing in the beginning. Small business owners don’t have the same resources as established businesses, which is why they need to plan, budget, and execute their marketing strategies effectively.
Your venture can thrive in places with low-interest rates and government support, but 20% of small businesses still close down in their first year- one major reason being inadequate marketing strategies.
Places like Colorado, specifically Denver, are quickly developing areas for entrepreneurial activity; 97.6% of businesses in Colorado are small businesses. Running a small business in Denver means you won’t need to worry about major corporations running the show. However, you’ll still need to work on attracting customers to get the sales you need.
Effective marketing develops prospects to become customers that will generate profit. Therefore, it is important to persuade potential customers to buy your products or services by showing them the value your small business offers them. The following guide will help you market your small business cost-effectively and effectively for maximum returns.
Select appropriate marketing channels
How you deliver your message is vital to ensure your target audience understands your point. You need to create a big impact with few resources. You can’t afford to invest in the wrong marketing strategy because your small business won’t be able to bear any losses. Some of the following cost-effective marketing channels should fit your needs:
A good website
A good website is the face of your brand in the digital space. Not only will it showcase your offerings, but a good website will also form the base of all your content marketing efforts. So hire a company that provides good web design in Denver to create the best storefront and user experience. The content on your website can create brand awareness and boost sales.
Email marketing
Email marketing directly connects you with prospects that have shown interest in your small business and develop them into customers. As a result, you can provide better customer service and keep your customers engaged, which forms a connection between you and your customers and improves customer loyalty. The continuous contact between you and your customers also lets them know when to take advantage of sales and offers, which increases revenue.
Posters
Posters are the cheapest way to get the word out if you’re a local small business and attract most of your customers from within a 70-mile radius. This marketing channel is location specific and great for new small businesses in Denver that want to attract their first customers. You can print your posters for cheap, hang them up anywhere, and get continuous visibility for as long as they’re up.
Search Engine Marketing (SEM)
SEM involves Pay-Per-Click (PPC) marketing to get localized traffic to your website. Through this paid advertising tactic, you can rank on the search engine results page (SERP) for local, Denver-based search queries and increase your product or service’s visibility. SEM quickly helps small businesses build their customer base by easily targeting prospects and connecting them to your goods or services. You can also analyze and observe consumer patterns through SEM analytic tools, which can help you develop effective new marketing strategies.
Use social media for more engagement
Social media like Facebook, TikTok, and Instagram have the most reach. This is because you can attract a large amount of your target audience through social media. For example, 82% of internet users in the US are on social media, which means your Denver-based small business can pick up a lot of local attention. You can also direct people from your social media pages to your website and invest in paid ads for better targeting and conversions.
Social media marketing is also useful because you can join local Facebook groups for small business owners in Denver to promote your goods or services, exchange ideas, and even collaborate on a project with other small businesses.
The best platform for 2022, however, is TikTok. Most of the content on other platforms like Facebook or Instagram comes from TikTok, the fastest-growing social media platform. Many small business owners use the app for more visibility through trending hashtags like #packanorderwithme or #shoplocal. If you want to create brand awareness, you can use TikTok to create genuine videos that make it easier to connect with the audience.
Develop your listings through SEO
How often do you go to the second page of Google’s search results when looking for something online? Now you know why Google’s first page draws in 90% of traffic. Most customers won’t find your products or services online if your site ranks low on Google’s search list. Search Engine Optimization increases your visibility by helping you rank better on Google’s SERPs, eventually boosting sales.
Location-based searches like “plumbers near me” or “best restaurants in Denver” are part of the 80% of searches that lead to conversions. You can use SEO to target these customers who are ready to buy by using Google’s Keyword Planner to attract Denver-specific traffic. You can use the keyword planner to see the estimated search data if you want to see Denver’s less competitive areas.
You can also make a Google My Business account to include all your business details and customer reviews to improve local SEO. Denver is a tourism hub, so having a valid online presence can help attract potential customers. Having a Google my business account can also build your brand image and increase your local reputation in the market
Conclusion
Efficient marketing is important for your small business to thrive. However, you don’t need to invest thousands of dollars in developing an effective marketing plan. Instead, many small business owners choose different marketing strategies while keeping the costs minimum.
You need to be creative and dynamic to plan your marketing strategy according to your target audience to get the best results. These cost-effective marketing techniques will get your business’s attention, build customer loyalty, and boost your sales while keeping you within budget.
