There are many reasons why law firms should invest time and money into DIY SEO. It can help them to rank higher in search engines, which will bring more clients directly to their door. But there’s also a less tangible benefit: SEO is the perfect way for law firms to show that they care about their customers. When it comes down to it, SEO is just a good marketing strategy for any business because it shows people you value your customer’s time and opinion by making it easy for them to find what they’re looking for on your website. Of course, you can resort to professional SEO services for lawyers, but there is a lot you can do yourself. Below we cover different DIY SEO methods that law firms should implement into their marketing strategy.
Why Is Local SEO For Lawyers So Important?
Local SEO is important for the following:
- Local SEO is a necessary business strategy.
- It lets law firms focus on attracting clients.
- It is especially important since local search engine results have been found to be so much more effective at getting clients in the door.
- Allows law firms to specialize in their own geographical area of expertise.
If a firm wants to sell itself as the best option, then it has to prove its worth first-and local SEO services for law firms can help them do just that without requiring an expensive spend upfront.
Local SEO Tips for Law Firms
Optimize Your Site For Mobile Search
It’s no secret that cellphones are becoming the main way for how people search for businesses—and the majority of local searches now come from mobile devices. Google estimates that more than half of all searches are now conducted on mobile.
If you don’t have a mobile-friendly site, your law firm will be missing out. And even if you do have a mobile website, it’s not enough to just sit back and hope for the best—to stay competitive in today’s market, you’ll need to optimize your site for mobile devices as well as desktop computers.
Add Schema Markup To Your Firm’s Website
The schema markup provides Google and other search engines with more information about your website. This can help improve the site’s search engine optimization (SEO) and its ability to appear in relevant searches. Using Schema mark-up can also allow you to display appropriate rich snippets inside SERPs
Get More Feedback
When you are doing DIY local SEO for lawyers, keep in mind that feedback is the most important part! You will learn what works, and what needs to be improved. Asking someone to take a look at your site for local SEO tips is the best way to get feedback. They will see your “mistakes” easily, and you can make improvements right away! Do-it-yourself SEO is all about constantly improving what you are doing. Improving one part of your law firm website content might affect other aspects of your website.
Take Advantage Of Your Blog
Blogging for lawyers can be a great way to show local search engines that you’re active and authoritative in your field. Even if you don’t think of yourself as a writer or an expert, blogging is a great way for firms to get their name out there. Posting original content on blogs lets search engines know that your law firm has important information to share with the public. Plus, it also gives your potential clients another way to find you.
Blog about what’s going on in your field and include a link to your website. If you don’t want to blog yourself, assign someone on staff or outsource this task to a content writer who can post original, interesting and helpful posts.
Use Respectable Lawyers’ Directories
Lawyers’ directories are websites that list lawyers. Lawyers’ associations may provide links to their members’ directory profiles, however, these links are not always the best choice for law firms because they usually link back to the website of the lawyers’ association instead of the individual lawyer’s website profile. Lawyer’s associations frequently do not require all their member profiles to be registered and optimized with the correct business information.
Another disadvantage of law firm directory listings is that those websites are not always monitored or updated regularly, which can give inaccurate or outdated information for your law firm. Make sure to claim and verify your lawyer’s directory profiles as these directories not only help build authority but also come with a link back to your law firm’s website.
Be Present On Social Media Channels That Are Relevant
Most lawyers are now on social media, so if your law firm’s target market is also active online, it would be a waste not to be present too. Social media channels can help promote your law firm and reach out to potential clients. You can do things such as:
- post links to your blog posts or the latest news from your law firm on social media
- share positive reviews from clients and other lawyers’ posts you find interesting
- join lawyer groups that discuss topics related to your law firm’s practice area.
By implementing these techniques you will be providing more ways for potential customers to find and interact with your business.
Conclusion
We hope that these DIY local law firm SEO tips for lawyers will help you get started in the right direction with your own marketing or SEO strategy. If you’re looking to take it one step further, we would be happy to work with you on a plan tailored specifically for your business needs. We look forward to hearing from you about how this article has helped!
