Often the client gets lost in all these highly specialized names and, in simple terms, does not understand who of them is who, what he does and whether this specialist is really needed to implement his specific web design Dubai project. Maybe a designer and a programmer will be enough?
Below we offer our web design company in Dubai vision of an effective project team for working on a website – whether it is the development of a landing page, a corporate website or an online store .
These are the people whose participation, on the one hand, is absolutely necessary, and on the other hand, it is quite enough to create a modern, visually attractive, user-friendly and ready-to-promote web design Dubai .
In rare cases, for some special projects, of course, additional specialists may be required, but we will not dwell on this within the framework of this article.
Project Coordinator
So, in each project there is a leader (he is also called a coordinator, project manager, project manager or web producer ) – he is the main link, that is, the one who coordinates the entire process, communicates with the client, sets tasks for individual specialists of the project group, controls the quality and timing of various stages, makes the necessary corrections in the course of work, presents intermediate and final results to the client and is responsible for the implementation of the entire project as a whole.
In long-term and large projects, he is also responsible for the overall strategy of the site development.
Marketer
Responsible for the semantic content of the site, its individual pages and sections. He participates in the discussion of the goals and objectives of the project, in the preparation of a brief for the client and its subsequent analysis, assesses the sites of competitors. Based on the information in the brief and competitive analysis, he identifies the key advantages and critical information about the customer, which must be emphasized in order to make the site a seller.
Based on this, he forms recommendations for the interface designer, seo-specialist and copywriters regarding what semantic blocks should be present on the site, and also makes a list of references for the designer that may be useful to him in order to better understand in what style this project needs to be performed. …
Often, a marketer directly works on the structure and content of the main page of the site (as well as some other key pages) together with the interface designer.
In some web development Dubai, the marketer is not included in the project team by default, however, his participation significantly increases the competitiveness and “promotion” of the site, so we, for our part, consider his participation mandatory.
Interface Designer
Creates a logical structure of pages and sections of the site, which draws in the format of schematic prototypes (main, category page, product page, etc. – up to pop-up windows) according to the principles of usability. The prototype prepared by him reflects where, in what order and in what volume this or that information will be presented on the site, as well as where the buttons calling for action will be placed. Accordingly, the designer’s area of responsibility is convenience, simplicity and an intuitive interface of the future site (= site convenience in terms of navigation).
The prototype created by the designer is supplemented with texts, slogans and formulations suggested by the marketer, after which it is handed over to the designer so that he can create a suitable “visual frame”.
In some web design company in Dubai , the designer’s link is absent and this work is by default shifted to the designer, however, this does not always lead to good results, because in reality the designer is responsible for the visual component, and the designer is responsible for the internal logic of the project, its structure and organization (completely different skills and personal qualities!), which requires an analytical mindset and certain special knowledge to create selling interfaces.
Designer
Globally responsible for the visual component of the web design Dubai project. Depending on the complexity of the project and the skills of a particular specialist, various design elements can be performed either by one person or by several different designers. Specifically, individual designers may specialize in creating:
Logos and corporate identity (which need to be created before starting the development of the site if the client does not have them)
Web Design in its Pure form (Design of the Site Pages)
Illustrations (represent thematic drawings and can be used on the main slider, in banners, in the design of articles, groups in social networks, etc.);
Motion design (= animation, images creating the effect of movement / change)
1.) Front-End Developer (In a Narrower Sense – A Layout Designer)
Provides adequate display of the web design Dubai in all browsers and on all devices, that is, creates an adaptive valid cross-browser layout according to approved design layouts using HTML5 / CSS3, jQuery, Javascript, Gulp.
2.) Back-End Developer (Aka Programmer)
Responsible for programming a content management system on a specific CMS (WordPress, Joomla, Drupal, etc.) and performing integrations with external databases, payment and delivery services.
In theory, a simple promo site can be created without the participation of a programmer, that is, without using a CMS, but in this case it will not have a management system that allows you to quickly make any edits.
Even if you need to change one photo or word, you will have to do it in the html-code , and not in the convenient personal account of the site administrator. Of course, this option can only be temporary and, of course, is not viable, since in fact it does not give the owner the opportunity to fully develop his site.
In large projects, in particular online stores , programming takes the lion’s share of the total time, the development of the site as a whole and is one of the most difficult and important stages.
3.) Content Manager
The involvement of a content manager is essential when creating online stores with extensive product catalogs that include hundreds of different articles.
The content manager takes over this work, namely, breaks down products into groups, categories and collections, breaks down the provided product descriptions by parameters, and at the end creates a uniformly filled product catalog with relevant descriptions and images that allow visitors to quickly find the information of interest about the product. …
This is a rather monotonous work that requires a lot of perseverance, attention to detail and concentration. When launching large projects, as a rule, several content managers are involved at once , whose participation is designed to save time for the client’s company employees and speed up the launch of a new web design Dubai .
4.) SEO specialist
Carries out a set of measures to optimize the site and increase its place in Google and Bing search results (optimization of individual pages for specific key queries; technical site optimization; writing and posting articles on external resources). Its key task is to attract to the site as much “free” natural traffic as possible, arising from non-advertising clicks on links in the search results.
A significant part of this work falls on the so-called expansion of the site structure, which assumes that a separate relevant page will be created for each possible search query. The narrower and more detailed the query, the fewer “competitors” such a page has when issuing, respectively, the higher it will be shown to the interested user.
5.) Copywriter
The copywriter participates in the work on the site at several stages:
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- Filling the site before launching (if necessary): prepares introductory articles for the key pages of the site (about the company, company history, list of services, differences between group goods, A and group B goods, delivery, installation, etc.) under the guidance of the project manager.
- Subsequent development of the site under the guidance of a seo-specialist , which involves writing articles that meet specific search queries for sub-services, company blog and external resources.
The eCommerce website Dubai required for the development and promotion of the site
So, for a full-fledged development of a site, which can subsequently be effectively promoted, the project team must necessarily include:
- Project manager
- Marketer
- Interface designer
- Designer
- Front-end developer
- Programmer
For the subsequent promotion of the site, the team must include:
- Seo specialist
If necessary, for certain works, the following may be involved:
- Narrow designers (e.g. illustration specialist)
- Content managers (to fill in product cards in online stores )
- Copywriters
These specialists are rather auxiliary and are not part of the permanent web design Dubai project team.
