Out of the five billion mobile phone users around the world, three billion of them own smartphones. The massive number has become good fodder for researchers who learn about the connections between browsing behavior and existing mobile display advertising techniques.
So what do the researchers say? More than 11% of the users tend to block displaying ads, and the rest turn a blind eye to it.
However, these numbers being significantly small shows that there is still scope for ads. With the help of a Display Ad Builder tool, you can enhance your mobile display advertising performance. Read on to know more.
Customize Ads for Target Audience
Despite being a basic strategy, this is one of the most effective ways to enhance your mobile display advertising performance. Only if the ads are highly customized will they meet the expectation of different groups of people.
For ensuring a boost in conversions, targeted ad customization is important. Digital advertising platforms allow you to do that effectively.
With this platform, you can easily produce customized Ads targeting different groups of audience. Based on geo-location, age, gender, and type of device, the platform will help you target the audience in a shorter span.
Concentrate On Good Content
Good content prevails, and the notion applies to mobile display advertising as well. Without adding the right words and images to it, the chances of the ad performing well are meager.
For improving the efficiency of your online advertising strategy, your mobile display ads should have high-quality content. Remember that ads have the power to make or break your brand’s image.
Create an attractive template with the help of a Display Ad Builder tool, add great content to it, and display your brand’s attributes effectively.
Work On Improving the Ad Design
Invasively designed ads can take over the entire screen of the host’s application or website. When a user visits the site, the intrusiveness of the ad can hinder the user from getting what they came for.
A mobile display ad’s design should be more attractive and not annoying. To achieve this, you must focus more on improving the ad designs with the help of digital advertising platforms and ad builder tools.
Improved ad designs will instantly create a good image for the brand, boost the ad’s performance and attract more engagement in due course.
Keep the Design Simple and Welcoming
Unlike other advertising strategies, mobile display ads do not give you the liberty of infinite space. Display ads are compact, and it is not possible to fit in your brand’s entire story in a single 300 x 250 sized ad template.
However, you can get the best out of it by following the KISS (Keep It Simple Stupid) principle. Make sure to highlight your value proposition and call to action (CTA) in the advertisement.
Choose a suitable template on a Display Ad Builder tool and develop a concept with a clear message, which will grab the customer’s attention and has a clear CTA message. Simple designs help create a better user experience which in turn boosts conversions.
Everyone browsing the internet wants to see good advertisements relevant to their needs. The only way you can offer the audience this is by using an ad builder tool to leverage product data, consumer insights, and real-time information.
