Data analytics is an essential part of making smart business decisions, but it can be tough to manage the flood of data from all over an organization.
The platform with the Domo dashboard for cloud-based Business Intelligence (BI) takes care of many aspects of running analytics that used to involve creating spreadsheets or putting together long SQL queries.
According to reports, the Big Data Analytics market will reach $ 105.08 billion by 2027.
Domo is an analytics platform that provides a suite of products to differentiate themselves through data. The following article will break down precisely what Domo does the best uses of the Domo analytics platform.
What is Domo?
Domo is the best analytics platform for every department in an organization because it has a suite of products covering all aspects of data analysis and visualization. The diverse set of tools available through Domo helps businesses run operations more efficiently and deliver better results to their stakeholders.
Top Uses of Domo Analytics Platform
Domo is helpful in every department, for everyone in the company. Here are the benefits of using this data analytics tool.
Data-Driven Culture
Domo makes your company a data-driven company. It helps you understand and capitalize on the opportunities hidden in your data to help transform your business for better growth and profitability. It can also reveal insights to drive operational efficiencies, optimize marketing campaigns, and improve customer engagement.
Involve Roles Across the Organization
Business managers can visualize business data, set up alerts, and create custom reports with the Domo dashboard. Then they can keep track of the company’s performance by sharing these reports with their colleagues.
Boost Marketing Effectiveness
Domo helps marketers automate day-to-day marketing activities like campaign planning, customer segmentation, campaign execution, and tracking ROI and helps analyze customer behavior and engagement.
Customer Insights at Your Fingertips
Domo provides marketers with the ability to develop custom reports, share insights across teams and generate automated predictive analytics for personalized offers that deliver maximum ROI.
Align Sales and Marketing Teams
Domo makes it possible for sales and marketing teams to connect their data and share insights. It helps sales understand marketing’s contribution to the pipeline, shorten sales cycles and gain insight into customer behavior to drive more revenue.
Boost Performance of Every Department
Domo makes it easy for every department (sales, marketing, finance, HR) to get real-time access to the correct data, identify trends and act on insights quickly.
Improve Efficiency of IT Operations
Domo helps keep track of your infrastructure’s performance with real-time views into system status and alerts, monitored metrics for server health and application performance, as well as robust reporting capabilities on all these data points. The process saves time and money that would otherwise be wasted on late night or weekend phone calls.
Gain Actionable Business Insights
Domo provides a unified data and dashboard platform with valuable insights like real-time customer sentiment, detailed information about your company’s products and how they are performing in the market, daily sales performance metrics, and much more.
Final Words
Domo makes it easy for everyone in the organization to interact with data. The data analytics tool is helpful in every department, for everyone in the company. Whether you are a sales manager or product manager, you will find Domo most effective. It is also the easiest to use tool for collaboration across departments and teams.
