Your visitors will inevitably ask questions no matter how comprehensive your website is. Of course, answering them as quickly as possible would be best to retain them, but you won’t always be available. This is where the use of chatbots can be useful. You have probably seen these extensions on other websites. These are programs that are capable of conducting conversations in real-time. While it may seem trivial, adding chatbots for WordPress to your site can be very beneficial. How? To find out how a chatbot could benefit your WordPress site.
What Is a Chatbot?
Conversational Artificial Intelligence, better known as a chatbot, is a combination of advanced technologies, including:
- Natural language understanding
- Machine Learning
- NLP
- Voice recognition
Its role is to process written and spoken inputs and respond naturally and humanly. In simple terms, a chatbot is a plugin designed specifically to interact in an automated way with visitors of a type of site via an interface.
Why Is It Important to Integrate Conversational Bots Plugins into Your WordPress Website?
1.) They Are More Accessible
Unlike humans, once a chatbot is installed, it can handle requests at any time of the day. This way, the customer doesn’t have to wait for a company sales agent to help them. This is particularly useful for developing customer relations on an e-commerce site or a digital agency. The Bot also allows you to monitor “customer traffic” after hours and contact them later.
2.) You Save Time
Depending on the company, a chatbot can handle 20% to 40% of customer requests. This gives your employees more time for more complex customer questions. This way, customers with simple questions that the chatbot can answer are helped as customers needing personal attention.
3.) Cost Savings
The implementation of chatbots will have a specific initial cost. However, this expense is much lower than the usual customer service model that involves employee training, compensation, infrastructure costs, and several essential aids. Therefore, website chatbots for WordPress are a better option for customer support. Also, the maintenance costs of a chatbot are low.
4.) Increase Customer Satisfaction and Customer Experience
An essential benefit of a chatbot is that it increases customer satisfaction. Customer questions are answered immediately, without waiting and outside office hours. The chatbot can access information in your database and react kindly and efficiently. Although a human may still have to search for it, your chatbot has everything at hand immediately. Moreover, a chatbot is patient. Even if it answers the same question for the hundredth time in a day, it remains polite.
5.) A Chatbot Collects Data
Your chatbot can collect information about what your customers want to know. You can use it in turn to optimize your website. For example, your chatbot can ensure that your FAQ contains the most frequently asked questions. It is also possible to inventory who has contact with the chatbot and adjust the status of your prospects in your CRM. So a chatbot is an excellent advantage for those who want to work on a data-driven basis.
6.) Increase Sales
On average, incorporating chatbots for WordPress increases sales by 67%. This is because they can introduce users to new services and products on your website and help them, advise them or push them to make purchasing decisions. As a result, sales increase.
7.) A Chatbot Is Personal
By linking to your CRM, your chatbot can use personal information and thus tailor its response to the question. Modern chatbots are also becoming more and more “empathetic” thanks to AI and machine learning.
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